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ABOUT THE PROJECT
Designing the World of Elegant Travel
Elegant Travel Greece was conceived as a luxury travel and lifestyle magazine blending editorial excellence with refined design. From the initial concept and branding to the final print and digital presence, every element was curated to express sophistication, wanderlust, and authentic Greek elegance.
As Creative Director and Brand Designer, I oversaw the full process — visual identity, art direction, editorial structure, photography direction, and the creation of its digital counterpart, eleganttravel.gr. The result: a magazine and website that celebrate travel as both an aesthetic and emotional experience.
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PROJECT GOALS
The objective was to create a publication that stands as a collectible object and a digital platform with equal impact. Our vision was to merge the worlds of fashion, travel, and culture into a unified editorial language that feels timeless, aspirational, and distinctly Mediterranean.
Through precise art direction, cohesive branding, and modern UX/UI design, Elegant Travel Greece was shaped into a multisensory experience — tactile in print, immersive online. Each page and interface detail was crafted to invite exploration, connection, and discovery.
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THE CREATIVE COLLABORATION
A collective vision shaped by editorial craft and artistic talent.
Bringing Elegant Travel Greece to life was a deeply collaborative process shaped by the magazine’s visionary publisher, Adriani Zounali, whose clear perspective and editorial ambition guided the creative direction from the very beginning.
Working alongside a team of highly skilled editors, photographers, stylists, and illustrators, we developed an editorial universe where storytelling, visual refinement, and emotional resonance coexist seamlessly. This collective effort ensured that each issue delivered not only compelling narrative content but also a cohesive aesthetic experience — from fashion editorials and destination stories to curated visual elements and bespoke layouts.
Concept & Art Direction | Photo: Thanassis Krikis
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CONCLUSION
Bringing the Spirit of Travel to Life through Design
My Approach
The creative process behind Elegant Travel Greece brought together strategy, editorial craft, and refined design to shape a publication that feels both immersive and timeless. Every element — from typography to visual rhythm — was developed to highlight storytelling and capture the emotional essence of travel.
A significant part of the project was designing a bilingual system in English and Chinese. The layout was carefully structured so each language remains fully readable for its audience while also functioning as a visual design element for those who may not understand it. This approach ensured a coherent, balanced aesthetic that preserved clarity without compromising elegance.
The website extended this philosophy digitally, translating the print edition’s editorial tone into an intuitive, modern online experience. Print and web now work together as a cohesive ecosystem that reflects the magazine’s identity, inspiring readers through a unified blend of narrative, design, and cultural perspective.
"Designing Elegant Travel Greece meant translating Mediterranean elegance into a clean, spacious visual language that invites the reader to pause, explore, and feel the rhythm of each destination."
"The bilingual layout was one of the most exciting design challenges — shaping a system where English and Chinese not only remain fully readable, but also contribute to the aesthetic character of the publication."
"From print to digital, the goal was consistency: the website mirrors the magazine’s editorial flow, offering a seamless transition between tactile experience and online exploration."
