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Across my career, I’ve shaped brands, publications, campaigns, and digital systems that exceed expectations and deliver lasting value. Let’s build something remarkable — grounded in strategy, elevated by design, and crafted with care.

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Beauty Club

A unified loyalty experience designed to strengthen connection, reward engagement, and drive retention across the beauty ecosystem.

Brand Identity, Digital Experience, Selected

FF Group

2019

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ABOUT THE PROJECT

Designing a Unified Loyalty Experience for Beauty Customers

Beauty Club was conceived as a mobile-first loyalty rewards platform designed to bring together the entire beauty customer base of FF Group under one unified digital experience. The goal was to strengthen customer retention by offering a seamless, intuitive app that connects users with rewards, offers, and personalized beauty experiences across the group’s beauty brands.

I designed the brand identity and led the UX/UI design of the mobile app, shaping a clear visual language and interaction system that balances accessibility, consistency, and engagement. The result was a scalable loyalty platform that supports long-term customer relationships while reinforcing FF Group’s presence in the beauty and cosmetics ecosystem.

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